First, Alissa took me to a floor where they have “mock stores” to refine product/visual displays for upcoming floor sets. Alissa asked purposeful questions about what I saw when I looked at the “stores” . She wanted me to look at the store holistically and think critically about what I’d seen. She asked me why I thought some products were placed in certain spots of the store. She also asked some things were presented in a certain way, such as the colors and environment that surrounded them. As we discussed this, she explained how much thought and strategy went into creating the visual and displaying the products. We set time aside to doca market tour of malls and stores in Columbus. The tour will provide an opportunity to apply what I have learned so far.
Before my visit, Alissa asked me to email her a list of questions I would like to ask her. In this list, I included a brief description of my marketing class and our current projects. When I met with her we talked about a project on the marketing ads in the Super Bowl. We discussed how some commercials affected us more than others negatively or positively and how they did this. We shared thoughts on target markets, and reasons for particular appeals in the commercials. It was interesting to hear her thoughts on the project. After we discussed my class, I began to ask her my questions.
Below is the list of questions, and what I learned from her answers:
What did you wish you knew at my age? (about college/ careers, adult life in general)
I learned that the major you choose in college does not hold as much weight as everyone thinks. This is because most students change their major multiple times and even then, it does not mean your career will directly relate to your major. The major and minors you go to college for are not nearly as important as the experiences you have and learn from while you are there. You will get out of college what you put into it.
I’m thinking about going into business (marketing). Do you have any idea of how well the job market for that field is?
Business is a very broad field, and holds many people. In order to be more successful and not get lost in the large pool of people, you have to make yourself unique in some way to stand out from the rest. While business and marketing are good fields, they have a lot of competition in them as well.
How important is the name of the college you go to?
In the past, I had heard that the name of the college you attend can be more important than the fields you majored or minored in. For example, going to The Ohio State University is much more recognizable than going to the University of Cincinnati, only because it is known for being bigger, and a more popular school.
Through Alissa, I learned that the name of the particular school does not carry as much weight as the field of study they are known for. For example, if you are going to college for business, it would be more beneficial to go to a school that is known for being a great in business program (such as Ashford Forbes School of Business) rather than a college known for a great nursing program (such as Johns Hopkins University).
What's the best experience you've had with this company so far? Why was it so memorable?
Alissa explained to me how important it is to like, respect, and get along with your coworkers is. One of the reasons she loves her job so much is because she genuinely cares for the other people she works with and feels a level of engagement with them.
I have a part time job,one where I work directly with public, and find myself dreading going to work from time to time. I can say from experience that the people I am scheduled to work for a particular shift with can make or break my attitude towards going in to work. I have learned to enjoy the company of everyone I work with, which has improved my motivation to work. I could relate to what Alissa was telling me because I have found that being around people you care about makes anything you plan to do much more exciting. This pertains to all areas of life as well, not just the work place.
Before my visit, Alissa asked me to email her a list of questions I would like to ask her. In this list, I included a brief description of my marketing class and our current projects. When I met with her we talked about a project on the marketing ads in the Super Bowl. We discussed how some commercials affected us more than others negatively or positively and how they did this. We shared thoughts on target markets, and reasons for particular appeals in the commercials. It was interesting to hear her thoughts on the project. After we discussed my class, I began to ask her my questions.
Below is the list of questions, and what I learned from her answers:
What did you wish you knew at my age? (about college/ careers, adult life in general)
I learned that the major you choose in college does not hold as much weight as everyone thinks. This is because most students change their major multiple times and even then, it does not mean your career will directly relate to your major. The major and minors you go to college for are not nearly as important as the experiences you have and learn from while you are there. You will get out of college what you put into it.
I’m thinking about going into business (marketing). Do you have any idea of how well the job market for that field is?
Business is a very broad field, and holds many people. In order to be more successful and not get lost in the large pool of people, you have to make yourself unique in some way to stand out from the rest. While business and marketing are good fields, they have a lot of competition in them as well.
How important is the name of the college you go to?
In the past, I had heard that the name of the college you attend can be more important than the fields you majored or minored in. For example, going to The Ohio State University is much more recognizable than going to the University of Cincinnati, only because it is known for being bigger, and a more popular school.
Through Alissa, I learned that the name of the particular school does not carry as much weight as the field of study they are known for. For example, if you are going to college for business, it would be more beneficial to go to a school that is known for being a great in business program (such as Ashford Forbes School of Business) rather than a college known for a great nursing program (such as Johns Hopkins University).
What's the best experience you've had with this company so far? Why was it so memorable?
Alissa explained to me how important it is to like, respect, and get along with your coworkers is. One of the reasons she loves her job so much is because she genuinely cares for the other people she works with and feels a level of engagement with them.
I have a part time job,one where I work directly with public, and find myself dreading going to work from time to time. I can say from experience that the people I am scheduled to work for a particular shift with can make or break my attitude towards going in to work. I have learned to enjoy the company of everyone I work with, which has improved my motivation to work. I could relate to what Alissa was telling me because I have found that being around people you care about makes anything you plan to do much more exciting. This pertains to all areas of life as well, not just the work place.